Role Description

An enthusiastic and committed CLP Membership Officer (also often known as CLP Vice Chair – Membership) can ensure a local party continues to grow, remaining vibrant, diverse and inclusive. This role suits an organised, personable individual who is committed to developing local membership and activity.

As CLP Membership Officer you will act as a direct liaison with our members to ensure your party is an effective unit and all members get as much as they possibly can out of their membership.

Key Responsibilities and tasks

  • Retain existing members
  • Recruit new members
  • Provide a welcoming and supporting environment to all members
  • Ensure membership is at the heart of all CLP activity
  • Have a good understanding of the different rates of membership, as well as the rights of Registered and Affiliated Supporters

Activity

A rich variety of activities will both promote the value of membership and ensure everybody gets the most out of their membership. You should aim to have a range of different activities and events to include longstanding members, but also to engage with newer members.

As CLP Membership Officer, you’ll play a key role in ensuring the CLP is a welcoming and supportive environment for both new and existing members. You should encourage members to attend meetings and campaign events, to get involved and take action on issues that matter to them, regardless of their interests, experience and skills.

Some members may not be as actively involved as others, but their contribution and support is still just as vital to the CLP. Using MemberCentre and Organise, it is important to ensure that members are fully up to date with their payments. Sometimes a simple phone call from you can be the difference between a member falling out of membership and renewing their membership.

Membership recruitment will be an important part of your role. This is not only about building support and a financial base on which to campaign, but also about building capacity and developing your local campaigning ability. You should encourage your local party to be in a habit of asking others to join, and promoting membership as much as possible. Wherever possible, members should encourage new people to come along to events and activities as part of their journey into becoming a member.

You’ll receive the fortnightly Membership Action Report, which gives you a regular update on your CLP’s membership, including new members and members in arrears.  You should be aiming to make contact with everyone appearing on the report, but this doesn’t all have to be done by you alone! You should think about setting up a small membership group who will be responsible for getting in touch with members on the Membership Action Report.

Meetings

Local meetings are a fantastic opportunity to increase membership recruitment and activity. At each CLP meeting, you should:

  • Actively encourage each member to contribute to any discussions and find out more about their interests
  • Work with members to plan new and creative ways to increase membership participation and new methods of recruitment
  • Report what activity you have been doing to increase retention, recruitment and engagement
  • Present any membership reports as an engaging and lively talk, rather than an administrative task
  • Ask members to provide any new or updated contact details for you to record on MemberCentre

Working with branches

If your CLP has a branch structure, you should work with and offer support to branch secretaries and membership secretaries to share out tasks on member engagement and retention. Particularly in larger CLPs, delegating work to branches will make your job easier and lead to a more effective and cohesive CLP.

  • It is the responsibility of CLP officers to ensure branch officers are fully supported and confident in their roles.  You should ensure that important information is cascaded down to branch level, and that any training opportunities are also offered to branch officers
  • Organise one-to-ones with new Branch Membership Secretaries, so you can talk through the role and pass on any important information and training such as how to use MemberCentre
  • Think about appointing branch captains or buddies who can help with member engagement work and to welcome new members
  • Share out the information in the Membership Action Report with branch secretaries and branch membership secretaries so branches are aware of new members and resigners in their branches and can make contact with them
  • Keep in touch with branch membership secretaries to ensure member engagement work is being carried out, and that new members are being welcomed by their branch

Keeping track of your members

As CLP Membership Officer, you’ll automatically have access to MemberCentre, Labour’s online membership database, and Organise, our new mobilisation and volunteer management tool.  To log in to these, just use your usual Labour Login. You can use MemberCentre to update members’ details and maintain information on your CLP and roles.

It is the responsibility of the CLP Secretary to keep CLP roles up to date on MemberCentre, and this will ensure all CLP and Branch Officers receive the right information relating to their roles.

Organise provides the tools you need to contact, engage and mobilise your members and volunteers. You can use it to send emails, call members, create events and plan your campaigns.

 

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